Why do we talk about Fashion or styling in the same breath as personal branding?
Have you read Blink – The Power of Thinking Without Thinking by Malcolm Gladwell?
The author describes the main subject of his book as “thin-slicing”: our ability to use limited information from a very narrow period of experience to come to a conclusion. This idea suggests that spontaneous decisions are often as good as—or even better than—carefully planned and considered ones
Now that we are talking about how it’s important to create a Brand for yourself, we all know that 93% of this is Visual. So even before someone chooses to hear what my thoughts are, they decide if they like me or not 🙂
So yes, It is important to know what is your branding? and not just any branding, your authentic branding can be highly improved once you figure out your AUTHENTIC STYLING.
Let’s take the example of Michelle Obama. Her styling has not always been on point, but in the last few years, she knew the importance of her role, her position so we never saw a single picture of her in denim shorts and tee. her styling was more or less structured pieces of clothing and accessories with a wide smile that makes me want to listen to what she has to say.
My other personal favorite is Kate Middleton, Duchess of Cambridge. Her life is under scrutiny every single time she even peeps from her window. Her styling says a lot of how warm she is. She not only promotes local designers in her home country, but she promotes local designers in every place she travels. I remember, she wore an Anita Dongre outfit (An Indian designer) during her visit to India, and that designers website crashed in one hour because people wanted to buy the same dress like Kate. She also makes sure to promote repeating / re-wearing of styles.
